I design and build apps, websites, automations and softwarethat work for you.
Collaboration
I prioritize collaboration and clear communication so teams stay in sync from kickoff to launch.
Passionate about cutting-edge technologies
I'm very flexible with time zone communications
Let's work together on your next project
Websites that feel meaningful.
Currently building a SaaS Application
- Customer Relationship Management
- Accounting Software
- Project Management
- Human Resources
- Assets Management
- Field Service Management
Case Studies
Curated work
PolarPath Field Service Management
Defined the blueprint for a unified CRM, HRIS, FSM, and project management platform that replaces four tools with one command center. The goal is an unfair operational advantage: faster response times, tighter accountability, and a value stack so strong it makes the decision feel obvious.
- CRM
- HRIS
- FSM
- Project Management
- Platform
Acumatica and HubSpot Full Lifecycle Integration
Designed bidirectional data flow between HubSpot and Acumatica, defined ERP as the system of record, and eliminated duplicates with hierarchy mapping. Outcome: faster sales velocity and restored accounting trust.
- Acumatica
- HubSpot
- ERP
- CRM
- Automation
Sales to Estimating to Operations Workflow Redesign
Rebuilt the sales pipeline around estimating readiness, automated opportunity-to-quote triggers, and clarified ownership across teams. Outcome: faster estimates and predictable handoffs.
- Workflow
- Estimating
- Automation
- Sales Ops
Google Sheets Pricing Books to ERP Quote Engine
Built structured pricing books with cost code validation and role-based protection, syncing outputs into ERP quotes and change requests. Outcome: faster, consistent, auditable estimating.
- Google Sheets
- Pricing
- ERP
- Cost Codes
My skills
The secret sauce
- PMP-led project delivery
- ERP and system integration
- Data analytics and insights
- Process automation
- Construction operations
- Scope and quality management
- Risk and compliance management
- Cost control and forecasting
- Scheduling and resource planning
- Stakeholder communication
- Cross-functional leadership
- Reporting and dashboards
About Jorge Serrano, PMP
Project leader connecting construction and technology
PMP with 9+ years in construction and technology, specializing in ERP implementations, data analytics, and automation. I lead cross-functional teams to improve project tracking, cost control, and decision-making, and I work fluently in English and Spanish with basic French.
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