I design and build apps, websites, automations and softwarethat work for you.
Collaboration
I prioritize collaboration and clear communication so teams stay in sync from kickoff to launch.
Passionate about cutting-edge technologies
I'm very flexible with time zone communications
Let's work together on your next project
Websites that feel meaningful.
Platforms for content, sales, and operations teams
Recent launches include the PolarPath site, its multi-tenant operations app, and a private sales operations workspace with mail, analytics, and data quality tooling.
- Marketing Site
- Multi-Tenant Ops
- CRM & Dispatch
- Work Orders
- HR & Finance
- Data Quality
- Sales Tooling
Case Studies
Curated work
PolarPath Website and Operations Platform
Built PolarPath's public website and its multi-tenant operations app, connecting marketing, CRM, field service, HR, finance, and reporting in one product ecosystem. Outcome: a branded front door plus an operational command center built to scale by tenant.
- Shipped the public site with dynamic service, industry, blog, and product routing backed by a reusable content pipeline.
- Published 21 landing pages, 38 blog posts, and 1 product page while migrating legacy WordPress content and assets into the new stack.
- Next.js
- Multi-Tenant
- Operations
- CRM
- Publishing
Internal Sales Operations Platform
Built a protected internal platform for business accounts, contacts, communication workflows, and data cleanup around live CRM operations. Outcome: one workspace for sales, CRM, and data quality teams.
- Delivered searchable accounts and contacts views with inline editing, record creation, and stale-write protection.
- Added map view, Gmail-backed mail workflows, and meeting and opportunity creation tied to account records.
- Internal Tool
- CRM Ops
- Data Quality
- Mail Workflows
- Call Analytics
Acumatica and HubSpot Full Lifecycle Integration
Designed bidirectional data flow between HubSpot and Acumatica, defined ERP as the system of record, and eliminated duplicates with hierarchy mapping. Outcome: faster sales velocity and restored accounting trust.
- Acumatica
- HubSpot
- ERP
- CRM
- Automation
Sales to Estimating to Operations Workflow Redesign
Rebuilt the sales pipeline around estimating readiness, automated opportunity-to-quote triggers, and clarified ownership across teams. Outcome: faster estimates and predictable handoffs.
- Workflow
- Estimating
- Automation
- Sales Ops
My skills
The secret sauce
- PMP-led project delivery
- ERP and system integration
- Data analytics and insights
- Process automation
- Construction operations
- Scope and quality management
- Risk and compliance management
- Cost control and forecasting
- Scheduling and resource planning
- Stakeholder communication
- Cross-functional leadership
- Reporting and dashboards
About Jorge Serrano, PMP
Project leader connecting construction and technology
PMP with 9+ years in construction and technology, specializing in ERP implementations, data analytics, and automation. I lead cross-functional teams to improve project tracking, cost control, and decision-making, and I work fluently in English and Spanish with basic French.
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